Marketing & Promotions
Elevate your marketing with Collar. From email campaigns to promotions, everything you need to grow your pet business is built right in. Manage and track engagement—all without relying on external tools.
Email & In-app Marketing
Collar Broadcast is your all-in-one marketing solution, simplifying campaign creation and delivery. Design campaigns, target your audience, and choose email, in-app chat, or both—Collar takes care of the rest seamlessly.
Campaigns powered by real insights.
Collar Broadcast, combined with advanced reporting and analytics, empowers you to engage specific customer groups—like those yet to rebook or your most dedicated grooming, daycare, and walking clients.
Promotions, tailored for your business.
With Collar, running promotions is easy, effective, and measurable. Create vouchers and promo codes with custom rules tailored to your pet business. It's simple, highly customisable, and designed to track success effortlessly.
Discover Collar for:
Trusted by award-winning pet businesses globally
How it works
Make campaigns relevant and measurable
Useful marketing starts with a customer need, not the size of a mailing list. Separate service communication from promotions, respect contact preferences and measure completed repeat visits rather than opens alone.
What makes Collar different
Collar is built to connect the customer, their individual pets, the service and the order—not just put a time in a calendar. That shared context helps teams follow the work from first booking to payment and the next visit.
01Booking
02Pet details
03Service
04Order & payment
05Next visit
Other systems may offer some or all of these tools. The practical difference to check is whether the parts your team needs share the same pet and customer context in your Collar setup.
- Define the eligible audience and exclude irrelevant or already-booked customers.
- Write one clear offer with conditions the front desk can explain.
- Check unsubscribe and contact preferences before sending.
- Compare completed bookings and margin with the campaign cost.
What to test in a demo: Test a rebooking campaign for a service that has capacity next month, then inspect the audience before sending.
Related pages: communicationsanalytics and reports
Want to see Collar in action?
Explore how Collar can be customised to fit the unique needs of your business.
Transferring from another software?
We offer a complimentary data transfer service and an extended trial period2 for a smoother transition.
Which pet businesses can use Collar?
Collar supports pet care businesses including daycares, grooming salons, boarding businesses, trainers, and walkers and sitters. Explore the page for your business type to see relevant booking, payment and daily care workflows.
Can customers book services online?
Customers can request services through your booking page or the Collar pet owner app. You can manage service schedules, availability and booking rules alongside pet records and customer messages. Explore booking management.
Can I manage deposits, invoices and memberships?
Collar connects bookings with deposits, payments and invoices, and supports membership subscriptions and packages. Card payments are processed through Stripe. Explore payments or membership management.
How can I check whether Collar fits my business?
Book a demo and bring an example of your service schedule, booking rules and payment process. We can walk through your daily workflow, the features you need and a practical approach to moving from your current system. View pricing and the client management features before your demo.
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